Well MS operate in a world where there are other choices, though when it comes to OS its very disappointing. The most dangerous thing here for them is that OS process standards will have a criteria where independents could make an OS that would be as functional as windows, run anything windows can and heaven forbid its free! < Don't bring up Linux it can't do this, yet.
Where as Apple have TOTAL CONTROL on Apple products so its not a problem for them.